More than 4 decades ago, Daniël Ost and his wife Marie-Anne founded Floreal, a small flower shop in the provincial town of Sint-Niklaas. The former beating heart of the business has been transformed from a flower shop into a creative workshop, and Daniël and Marie-Anne still live above the workshop and conservatory. Because Daniël Ost is an avid collector, the building has become more of a personal museum for the family. A large collection of art nouveau and art deco vases are combined with old Japanese painted screens.It also houses the Ost Library with more than 1,000 books on floral art, design and architecture, some dating back as far as the 17th century.
In 2019, after a successful pop-up, the third shop in Belgium was opened by Nele Ost. In the upscale coastal town of Knokke, an old bank office was transformed into a beautiful gallery full of flowers, plants, vases, candles and much more.The gigantic vault from the early days has been converted into the studio from which Belgium's wealthiest families order their floral decorations while spending time on the coast. The floral art is placed on a selection of high-end furniture by Belgian and foreign designers to create a holistic concept. Passers-by often just stop in front of the window to look at all the beauty. In 2021, only 2 years after opening, the shop was voted among the Top 5 most beautiful shops along the Belgian coast.
This beautiful building by the famous architect Paul Hankar - pioneer and key figure of the Belgian Art Nouveau scene - houses the second florist shop of Daniel Ost in the Belgian capital, Brussels.After years of decay, it was Daniel Ost himself who decided - in 2002 - to renovate the whole place, bringing its original grandeur back to life. Today, the shop is a magical place that combines architecture, flowers and art in the middle of Brussels' thriving city centre.In no time, this flower shop became the favourite place of many international companies, political institutions and luxury hotels in the capital. Even the royal family has been a loyal customer since then.
As the Middle East has been an important market over the years, the first shop there was opened in 2019. Together with a well-known business family, the Daniel Ost flagship store in Jordan's trendy capital, Amman, was established.The shop acted as a test case for further international growth and proved to be a great success. Close cooperation between the core team in Belgium and local florists has made this the new go-to shop for many luxury hotels, boutiques and event planners in Jordan. The shop is strategically located on one of Amman's busiest roads and is opposite the iconic InterContinental Hotel.
In 2022, after years of preparation, Daniel Ost started operations in Riyadh, the capital of Saudi Arabia.They quickly became the in-house florist for some of Riyadh's most exclusive luxury hotels, including the brand new Mandarin Oriental.
Onze-Lieve-Vrouwplein 269100 Sint-NiklaasBelgium
Open by appointment only
Rue Royale 131000 Brussels, Belgium
Monday - Friday 9 a.m. - 6 p.m.Saturday9 a.m. - 2 p.m.
Dumortierlaan 1418300 Knokke, Belgium
Monday - Saturday9am - 6pm
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